The Many Goods and Bads of Ubisoft Entertainment


Ubisoft Entertainment’s Assassin’s Creed, Assassin’s Creed: Altair’s Chronicles, Assassin’s Creed: Bloodlines, Assassin’s Creed 2, Assassin’s Creed 2: Discovery, Assassin’s Creed: Brotherhood, Assassin’s Creed: Revelations, Assassin’s Creed 3, Assassin’s Creed 3: Liberation, Assassin’s Creed 4: Black Flag, Assassin’s Creed: Pirates, Assassin’s Creed: Freedom Cry, and Assassin’s Creed: Rogue. These games were all made in a span of 8 years. There are already plenty more.


Obviously, from a short-term business perspective, it doesn’t matter if you milk the crap out of a series because people will still find themselves always buying the newest release. Assassin’s Creed has been Ubisoft Entertainment’s cash cow for years.  Sure, Ubisoft might lose out on a few players here and there along the long ride of sequels but with the profits, they are making it doesn’t really matter to them. When games have as many as 19 predecessors in the span of 10 years your stories tend to get boring and uninteresting. This company has the resources to spend more than a year working out a game.


Performance Issues

It has been known for a few years that Ubisoft Entertainment miss-advertises their products to their consumers. The issue first came in 2014 when people noticed that the graphical quality of Watch Dogs had dropped exponentially, from wind physics to lighting in cafes, clubs and out on the streets of Seattle. Unfortunately, there are many other Ubisoft Entertainment titles guilty of this, such as Rainbow Six Siege, The Division, Far Cry 3 and Far Cry 4. Surprisingly, there hasn’t been much backlash towards the company at all after these events. Other than a lawsuit.


Unity was a botched release, filled with small to game breaking bugs that would ultimately drive consumers away from the game. It’s clear Ubisoft Entertainment knew about the game’s issues before the yearly release deadline. As Nicolas Guérin, world level design director of AC Unity said in its defense before the release “30 fps is more cinematic than 60 fps”. This is an obvious attempt to thwart criticisms of the game’s buggy release from Ubisoft’s release deadline. Unfortunately, nothing can really be done about these issues other than boycotting Ubisoft’s newest releases. Which people might not want to do since as of late, Ubisoft has been on the up and up.


The New Division

Critics and gamers alike were disappointed with Tom Clancy’s the Division when it hit the stores for its bland gameplay. In response to the criticism, Ubisoft said they would be updating their newest title often with loads of new content. But no one really expected them to. As of 2018, Ubisoft Entertainment has added much more content such as a new gearing system, many new game modes, more campaign missions, a new survival system, and much more. While longtime players of the game have said that the game feels complete, loads of new content has come to work against The Division. The player base has become divided with so many new things to do. Making it hard to queue into matches that aren’t very popular among fans of the game. Hopefully, Ubisoft will make even more improvements to this IP in The Division 2.


The AC Break

The 2-year break between Origins and Syndicate was a completely welcome one, as the game benefitted from the new RPG elements, new combat elements, and overall better story and missions. Even if you didn’t like these new gameplay mechanics, these mechanics show something other than better gameplay. It shows that Ubisoft, as a company and as a publisher is willing to change. They are willing to take a risk for their fan base and ultimately make a better game. The entire Assassin’s Creed series benefitted from AC Origins. Whether or not you enjoy the new mechanics the game was a step above and beyond what the AC series has been for years.


Diverging From The Path

Ubisoft Entertainment has been diverging from their usual hobbies as of late. With new games they have been releasing as of late such as; For Honor, Star Trek Bridge Crew, and Steep. These titles show gamers that Ubisoft is willing to create new, original titles again. Not mainly for the money, but for the fanbase. The latest and greatest Ubisoft title Far Cry 5. Shows us that Ubisoft isn’t afraid to dip their toes into political commentary just as Rockstar has before. As far as I’m concerned, a step toward originality is a step in the right direction.